Cell: +27 (0) 82 437 3819 | Fax: +27 (0) 86 626 8649 | Email das@dasconnexion.co.za
Managing Director
Das Boffa – Meyer

Das Boffa-Meyer is the Managing Director of Das Connexion (Pty) Ltd. The founder, it was her vision to create a company that can connect brands of synergy to work in collaboration to achieve greater results, and generate revenue for long term sustainability.

Das has been actively involved in brand management, marketing, inventive travel, events and related industries for the last 15 years, receiving numerous awards. At Mt Edgecombe Country Club she received the Award of Excellence in 1999 for creating a new corporate golf membership division. She was Brand Manager for Nando’s for five years where she started eventing in South Africa and UK to grow brand awareness and gain market share.

Past and present clients of Das Connexion include, amongst others:

  • Assisting ITT (International Travel and Tours) with re positioning of the brand and internal structural changes. Achieving this with no retrenchments in a three year period earned her the “Excellence in Humanity” award from ITT
  • Legacy Hotels & Resorts has been part of the Das Connexion portfolio for the past seven years where we assist the group to adapt to an ever changing travel fraternity in South Africa, Namibia and Africa, fine tuning strategy, marketing and promotions to follow trends
  • Jaguar Land Rover South Africa - Das Connexion has assisted with incentive activation at the Hillclimb event for the past 5 years
  • Seasons in Africa joined our portfolio in 2010. We assist them to grow their market share in the luxury bush lodge portfolio, reaching new markets within the incentive and luxury portfolio
  • Livingstone Adventures – assisting in positioning the brand as the preferred activity service provider on the Zambezi River for incentive travel
  • Das Connexion has assisted Knysna Tourism with a brand strategy, marketing strategy and a SWOT analysis, working closely with national and international tourism offices and embassies
Das Boffa – Meyer holds a Bsc Degree in Microbiology (Stellenbosch, SA), IMM Diploma in Brand Management (IMM, SA) and Diploma in International Trade Management (ITM, Sweden).
PA to Managing Director
Michelle Strydom

My passion for working in the service industry started with my first job working in hospitality. I later moved on to become a Personal Assistant in the Marketing Department of a fast growing company where I was involved in the opening of new branches as well as helping organize large company functions nationally.

Working for a Consulting Engineer for 10 years has taught me that I have a unique set of skills working behind the scenes as well as getting involved as part of the organisational team.

I am highly organized with a flair for detail and an exceptional drive to excel and dedicated to carry the name of the company I am working for with pride.
PR and Communications
Lee Ann Wesson

Lee’s love for working with people in the service industry and events, shone through strongly early in her career as PR Consultant, holding a diploma in Public Relations.

Lee has been involved in conferencing with groups ranging from 10 to 450, arranged functions, events, PR calls on existing and possible new clients, as well as being involved in large Ambassador Pageant Competitions.

Lee was responsible for starting The Beachfront Crafters with the Opening of the Season. This became the Beachfront Crafter’s Association and ten years later this is still a tourist draw-card to the Port Elizabeth Beachfront and is operational every weekend.

The formation of the Business Women’s Association and the prestigious Business Woman of the Year Competition was another initiative that Lee was involved with, as well as the prestigious Sanlam/SBDC Entrepreneur of the Year Regional and National Competition.

Lee is a highly organized person with focus on attention to detail. Lee’s reputation for her Inventive Travel arrangements is well known in the travel industry and she has arranged numerous inventive travel trips for the travel, tour and corporate industries. Lee received the PR People’s in-house award at Uniglobe Travel in 1996. Lee has worked within the MICE industry for over 10 years, offering a wealth of knowledge and experience to Das Connexion.
Media Liaison
Nicci Rousseau-Schmidt

Nicci Rousseau-Schmidt has a BA Communications degree from the University of the Orange Free State and worked for the last 20 years in the PR, communications, marketing and related industries.

She started Knysna PR seven years ago offering a consultant service in the public relations, communications, marketing and event management fields. Knysna PR consulted for a variety of destination marketing organisations, National Parks, tourist attractions and events and has extensive knowledge of and experience working with the media, travel industry publications, online media, etc. on a local and international level. Past and current clients include, amongst others, Knysna Tourism, the Garden Route National Park, Knysna Municipality, ShowMe and the Pick n Pay Knysna Oyster Festival.

Nicci joined Das Connexion and has added a new dimension to getting traditional media as well social media coverage for our clients events
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